Art of Approaching by Joseph Matthews
(a.k.a. Thundercat)

Pros:

I really like it when beginners guides are really simple and easy to follow, but they cover the whole gammut of what you may encounter when interacting with women. This book does just that...Matthews lays everything out in very simple, easy-to-follow terms, but also covers every topic I can think of that you'd want tips on.

In fact, this book really lays out an exact, step by step foundation for you to follow. And your results are really simple...the principles are very easy to follow and because of that you're able to implement this stuff right away to some pretty amazing results...just follow exactly what he tells you and you can't go wrong.

Matthews gives you some great material in case you're at a loss of exactly what to say to women when you first meet them. He gives you a whole slew of openers like jokes, opinion openers, role playing scenarios, online openers, situational openers, and compliment openers. The openers are great and for beginners, they really give you confidence to know that you'll never run into one of those situations when you can't think of anything to say...God that sucks! That's why you've got to have a list of things you can talk about in your head, and Matthews gives that to you in this book.

I've said time and time again that body language is one of the most important things to master. If you can learn to perfect your body language you'll have women approaching you instead of the other way around. I never realized how powerful body language was until I perfected my own...now I can't help but laugh sometimes in the bar because all the time and effort I put into learning how to approach women I don't even use sometimes because they're all approaching me. Anyway, one of my favorite parts in this book is its in-depth coverage of body language. Matthews obvsiously thinks this is just as important a topic as I do and he covers it in such a clear and straight to the point fashion in this book. If for nothing else, you've got to read this book just for the section on body language.

One of the things that makes this book unique is Matthews' writing style. He writes a lot of his own experience going from complete loser when it comes to women to being able to approach anyone. You can really connect with a lot of the things he talks about, like clamming up and not being able to think of anything at all to say to a beautiful woman. I think every guy's felt like that at one point. It's cool to be able to relate to the thoughts going through his mind back when he was learning this stuff. In keeping with his approach of telling it all from experience, he wraps up the books by covering, step by step, how he used the techniques in this book to seduce a model in New York and what happened when she decided to fly out to L.A. to visit him...I'll let you use your imagination on that one.

Another plus is the 60-day money back guarantee, which is fantastic for ebooks, because you can download it right away, read some of it, and if you don't think it's going to help you, you can just as easily get your money back. Plus 60 days is much longer than most return policies.

Cons:

Ok, every book has some cons we have to cover, right? This book's no different. The biggest problem with the book is that it's looooong...341 pages long. That's some serious reading time, although the words are pretty big, it could be a little too long for some people.

Another problem I had was that, although he covers body language in depth, he doesn't cover its close cousin, eye contact, in nearly the same detail. Don't get me wrong, he touches on eye contact, but in my own experience, body language and eye contact are the two things that separate the guys who have women approaching them from all the rest of us who wish women were approaching us. Nonetheless, I have to give Matthews a break on this one because of his fantastic coverage of body language.

This book won't do the work for you. Ok, I know there isn't a book on the Earth that will do the work for you, but one feeling I had when I finished the final page of this book was that I could just go out and suddenly I'd be getting women coming at me from all angles...I think this is because he does such a good job at explaining confidence and the kind of thoughts that should be going through your mind...I just felt like I was the shit. The only problem with that is things don't just happen automatically. You can't just feel super confident and go out and have women falling all over you, you actually have to do some of the things he tells you to do.

Some of the topics covered:

• Where and how to meet her
• How to turn a casual encounter into raging attraction
• How to read the subtle cues she sends out to let you know she likes you
• How to create so much confidence in yourself that rejection and uncertainty doesn't even matter anymore

The book is broken down into the following sections

1. The Art of Body Language
2. The Art of Confidence
3. The Art of Approaching
4. The Art of Flirting
5. The Art of Being Social

Conclusion

Anyone who knows me knows that I talk about this book a lot - it's one of my favorites and the stuff Matthews talks about just works. And Matthews really gives the topic the deserved detail. Even so, this book may be a bit in depth for some, even though it is presented in a fairly straightforward manner.

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